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We’ve heard from leaders across the talent industry that recruiters are always looking for faster ways to find and nurture great talent. But today recruiters spend a good deal of time jumping between hiring systems — time that could be put to better use. We’re investing in ways to fix that.

LinkedIn is launching our newest hiring integration, CRM Connect, which will be available to customers starting early 2024. CRM Connect integrates LinkedIn Recruiter and candidate relationship management (CRM) systems, giving Recruiter seat holders a simpler and more efficient way to work across systems. It also ensures that data is surfaced in your CRM in accordance with LinkedIn’s members’ data privacy settings.

We’re excited to launch this new integration with Avature, Beamery, Clinch, Eightfold, Jobvite, and Radancy over the coming year, so LinkedIn Recruiter seat holders leveraging these CRMs can work more efficiently across platforms with the most up-to-date candidate insights and in accordance with LinkedIn’s User Agreement.

Read more about how CRM Connect can help your recruiting team:

Reduce time spent switching across systems

Work gets done faster when you connect distinct systems. Our data shows that recruiters save up to 3½ hours per week on average using Recruiter System Connect (RSC), which integrates customers’ applicant tracking systems with LinkedIn Recruiter.

With CRM Connect, candidate insights from CRM systems will surface in Recruiter, and up-to-date LinkedIn profiles and recruiting activity will surface in connected CRM systems. When recruiters can find the candidate insights they need in one spot — instead of toggling between Recruiter and their CRM — they can work more efficiently to build robust candidate pipelines.

Customers tell us that one of the main reasons they switch between systems is to see whether a candidate has been contacted in the past or whether they have previously engaged with their company.

CRM Connect enables recruiters to see which candidates are in their CRM, along with any history of previous interactions — without ever leaving Recruiter.

Improve decision-making with higher confidence in candidate insights

Having access to accurate, up-to-date candidate insights is crucial to making good hiring decisions. But it’s difficult to keep candidate information in your CRM system refreshed and to ensure that it’s updated from reliable sources. That means important information about a candidate’s background or skills may be outdated or unreliable.

When LinkedIn Recruiter and a CRM system are connected, it reduces the use of inaccurate data in your CRM — such as outdated information on candidate roles or missing work experience. A direct connection to LinkedIn data gives recruiters confidence that they’re using the latest information, updated directly by candidates on our platform.

Create a more impactful nurture strategy

Nurturing candidates who have an interest in an organization, but who aren’t active applicants, is critical to building a robust talent pipeline. But it’s hard to keep track of all the details across multiple geographies, roles, and time periods. 

Bringing together the latest candidate insights and communication in one place makes it easier for recruiters to quickly access the right information to personalize outreach.

CRM Connect enables recruiters to see LinkedIn notes and InMail history with candidates without leaving their CRM, so they can view this information alongside other activity and notes tracked in their CRM. It also allows recruiters to send InMail to candidates directly from their CRM.

With a more complete picture of interactions with candidates, recruiters can optimize their nurture strategy, focusing more time on strengthening engagement with candidates who are a good fit.

CRM Connect is the latest in a whole portfolio of LinkedIn Hiring Integrations, all aimed at making recruiting teams more efficient.

LinkedIn is excited to work alongside CRM providers to help customers streamline their recruiting and nurturing processes with CRM Connect, while also ensuring that LinkedIn members can control how their data can be shared outside of LinkedIn. By making it easier for recruiters to access the candidate insights they need when they need it, customers can improve the overall efficiency of their recruiting teams and create more impactful candidate nurture campaigns that improve the candidate experience.

If you are a CRM or customer interested in either building or activating CRM Connect, please get in touch by reaching out to your LinkedIn representative. If you do not have a rep, please fill out one of the forms below: 

For interested CRM providers, please fill out this form. For interested customers, please fill out this form.

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