First, a quick history lesson: Back in the bell-bottomed boom days of cable TV, stations were desperate to differentiate themselves from the ever-growing competition. And to that end, WTBS — owned by Turner Broadcasting System, famous for launching CNN, TNT, and the Cartoon Network — employed an unusual tactic. Rather than schedule its shows and
Companies today need to be more agile than ever. With the slower hiring market, many are pivoting from external hiring to internal mobility. And with rapidly changing technology, many are trying to upskill their workforces as quickly as possible. On February 15, LinkedIn Learning will launch the most anticipated industry report of the year: the
A flip-flopping economy always brings budget palpitations. But take heart — learning and development (L&D) teams have reason for confidence. You’ve already gained C-suite influence by leading your organizations through roller-coaster times. And the continued need for agility gives you a strong business case to keep investing in people’s spirits and skills. Here are some
The economy is weakening, hiring is slowing, and company budgets are tight. Time to pull back on employer branding, right? Wrong. During times of economic uncertainty, it might seem like investing in your employer brand is a luxury. But savvy talent professionals know that establishing brand awareness and reinforcing a positive image in the eyes
Sometimes you can have your cake and eat it too. In October, we told you about Karly Blackburn — the intrepid job seeker who, in an attempt to connect with recruiters at Nike, sent a vanilla-flavored sheet cake to the company offices in Beaverton, Oregon, with her resume printed on top. She shared about her
What do Google office parties, Adidas’s split with Ye, and a mathematical formula for predicting World Cup winners have in common? They’re all examples of how you can boost your employer brand with high-engagement posts on your Company Page. Amid intensely competitive battles to attract and retain the right people, companies should send a strong
In this chaotic, unpredictable labor market, one thing remains certain: Learning and development is critical to any chance of continued success. Companies that have lost employees to resignations or layoffs will need to rely on the skills of their remaining employees. And thriving companies need to do everything they can to support the development of
It’s no secret that employer branding has become a critical component of talent acquisition. But in a crowded marketplace, what will set apart a strong employer brand from the rest of the pack? As hiring slows in a shaky economy, should employers continue to invest in employer branding and, if so, what are the right
In 2019, I closed the year in a Fast Company column with a look ahead for the field of HR, resulting in the first of what’s now become an annual series exploring how the world of work would change in 2020, 2021, and 2022. As I think about what’s ahead for 2023, I want to
If nothing else, the coming 12 months promise loads of uncertainty. But I also believe that 2023 will be the year that talent-related decisions — layoffs, hiring sprees, return to office, hybrid work, internal mobility, salary transparency, etc. — will impact the bottom line and consumer decision making like never before. The enormous challenges facing
